Indonesia’s Home & Lifestyle Market Outlook (2026–2030)
Between 2026 and 2030, Indonesia’s home and lifestyle market is projected to see strong and sustained growth, supported by rising household incomes, rapid urbanisation, and the expansion of the country’s middle class. The domestic home products market — spanning furniture, décor, kitchenware, and household appliances — is expected to benefit from Indonesia’s robust consumer spending, which continues to outpace many regional economies.
Growth will be further accelerated by large-scale housing development, the relocation of the new capital city, Nusantara, and increasing demand for modern, sustainable, and space-efficient living solutions. Urban consumers are prioritising convenience, quality, and design-driven home products, while retailers and e-commerce platforms continue to expand distribution channels nationwide.
Despite challenges such as fluctuating logistics costs and competition from imported goods, the market outlook remains highly optimistic, creating significant opportunities for manufacturers and suppliers offering innovative, affordable, and eco-conscious home solutions.