Indonesia’s Home & Lifestyle Market Outlook (2026–2030)

Between 2026 and 2030, Indonesia’s home and lifestyle market is projected to see strong and sustained growth, supported by rising household incomes, rapid urbanisation, and the expansion of the country’s middle class. The domestic home products market — spanning furniture, décor, kitchenware, and household appliances — is expected to benefit from Indonesia’s robust consumer spending, which continues to outpace many regional economies.
 
Growth will be further accelerated by large-scale housing development, the relocation of the new capital city, Nusantara, and increasing demand for modern, sustainable, and space-efficient living solutions. Urban consumers are prioritising convenience, quality, and design-driven home products, while retailers and e-commerce platforms continue to expand distribution channels nationwide.
 
Despite challenges such as fluctuating logistics costs and competition from imported goods, the market outlook remains highly optimistic, creating significant opportunities for manufacturers and suppliers offering innovative, affordable, and eco-conscious home solutions.

Why Exhibit

Access to a Fast-Growing Home & Lifestyle Market

Indonesia and Southeast Asia are among the most dynamic consumer markets, with strong demand for quality home, décor, and lifestyle products. Exhibiting at Homelife Expo 2025 connects you directly with this expanding market.

Product Showcase & Demonstration

Present your latest home innovations — from household and kitchenware to décor and appliances and personal care — to a targeted audience of buyers and distributors, allowing for real-time product demonstrations.

Competitive Advantage

Enhance your brand visibility and stand out in a competitive retail and sourcing environment by showcasing your products directly to decision-makers and industry professionals.

Knowledge Sharing

Join discussions, seminars, and design showcases to share insights on emerging home trends, sustainability, and innovation with global experts and peers.

In-Person Encounter

Build meaningful business relationships by meeting directly with importers, retailers, and sourcing agents seeking reliable home and lifestyle suppliers.

Expand Prospect Base

Generate new leads and partnerships by connecting with both international and local buyers from diverse sectors — from retail chains to e-commerce platforms.
Recognise and connect with prospective clients to create leads from both international and domestic markets.

Key Highlights of BDExpo 2025:

Exhibition Scale

1800+ leading home product manufacturers and brands from Indonesia, China, and across Asia.

Visitors

Over more than 50,000 trade buyers, importers, distributors, retailers, and sourcing professionals from the home and lifestyle sectors.

Product Segments

Household, Home & Kitchen Appliances, Gift & Office, Personal & Beauty Care, Outdoor & Sport Equipment
 

Programs

Business Matching, Product Demonstrations, Design & Innovation Showcases, and Networking Events.